Welcome to GEN-I Hrvatska.

GEN-I Hrvatska is a part of the GEN-I Group, one of the leading and fastest growing energy trading and sales groups in Central, Eastern and South-Eastern Europe.

Find out more about the GEN-I Group > GEN-I.EU
Welcome to GEN-I Hrvatska.
Local presence for global results

Local presence for global results

GEN-I Hrvatska d.o.o. was established in 2005 as the first and largest international subsidiary of GEN-I d.o.o. from Slovenia. The company offers the Croatian market a comprehensive range of solutions for electricity trading and the sale of electricity to small companies and households. It also offers solutions to large companies for the trading and sale of natural gas.


Households and small businesses

Information about our offer

Through an established brand Jeftina struja (Affordable electricity) we guarantee affordable and reliable energy supply.

Most affordable energy prices

  • Significant savings for electricity
  • A simple calculation of the savings
  • Simple and free switching of suppliers
  • Customized services
Jeftina struja

Large businesses and industry

Arrange an appointment

We enable access to international energy markets, various tailor-made structured products and flexible contractual relationships with the aim to optimize your costs of energy purchase.

Tailor-made offer

  • Competitive energy prices
  • Tailor-made purchase conditions
  • Customized services
GEN-I for the industry


Energy Trading

Contact us

Proactive risk management is achived through portfolio diversification, careful selection of partners and access to numerous European markets. We are a flexible, reliable and responsive partner.

Expertise in Energy Markets

  • 24/7 trading
  • Present on 18 power exchanges and bilaterally
  • The entire curve, from intraday to long term
  • Trading physical products and financial derivatives
  • Advanced analytical models
  • Advanced structured products
GEN-I trading


Electricity of GEN-I coming to Croatian healthcare institutions

After six-years of supplying affordable electricity to 12,000 households and small business customers and 4,700 to large businesses and industry, GEN-I Hrvatska is expanding its services to the public healthcare sector. For the next two years, we will be supplying electricity to the Croatian Health Insurance Fund, medical centers and healthcare clinics.

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FutureFlow project: employing cross-border links and active consumers to balance frequencies in the electricity network

At a conference in Vienna, 12 partners from eight European countries brought to a conclusion a four-year international project that was launched with the aim of searching for solutions to balance the electricity system in a changing electricity environment. GEN-I’s development team participated in the project, which was coordinated by the Slovenian company ELES.

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Annual Report of GEN-I for the 2018 business year


Download (PDF, 8 MB)